I can hear the screams and cries now… “WE NEED OUR SMALL TOWN NEWSPAPER! IT IS THE VERY LIFEBLOOD OF OUR COMMUNITY!”
Well, all fine and good, but if you really feel that way, you need to pick up four or five subscriptions soon.
What is destroying the Alpine Avalanche? Internet news? Maybe. Television news? Maybe. A younger, hipper audience that doesn’t enjoy reading? Maybe.
CRAMPED UNATTRACTIVE BLACK AND WHITE ADS WITH DULL UNINSPIRING COPY? DEFINITELY.
When was the last time you leafed through our local paper and saw a vibrant colorful ad that just made you want to BUY BUY BUY. Don’t answer… I know the answer… NEVER. Newspaper advertising is virtually useless in every circumstance. As a consumer, surely you must believe this. After all, WE TALK ABOUT TELEVISION ADS around the water cooler at work. When was the last time you talked about a newspaper ad?
In addition to dull, un-inspired black and white ads that take up 80% of the bulk of the paper (hey, let’s be fair and count those four-page inserts as part of the paper– after all, you get them in your mailbox or take them home from the gas station) there’s also dull, uninspired black-and-white articles on very dull subjects.
Compare this to: Alpine Daily Planet. ADP is: free, searchable, commentable, and full of interesting articles and color photography. Also, it’s done with a staff of one semi-retired guy. MIKE IS PUTTING ALL OF OUR LOCAL NEWSPAPERS TO SHAME WITH THE QUANTITY AND QUALITY OF HIS OUTPUT ON THIS SITE!!!
I was the first guy to put the germ of this idea in Mike’s head AND HE HAS TOTALLY SURPASSED MY EXPECTATIONS!
There’s so little real news out here, that our self-appointed regional fully-staffed newspaper (the Big Bend Gazette) is a monthly. Personally, I play a little drinking game with the Gazette.
Big Bend Gazette Drinking Game
I take a drink:
- Every time I catch a typographic error that would make a third-grader blush
- Every time I see a pixelated, ugly, black-and-white advertisement with poorly-written copy
- Every time I read an article that is totally irrelevant because the action in the article took place over a month ago
- Every time I read a dopey puff piece on some local event that no one really cares about
- Every time I read an article that takes place outside the Big Bend (come on, stick to your region)
- Every time I read a dopey poem about yuccas or moths or some shit
This is a fun game to play because you will end up blind drunk in three pages.
Our local newspapers are like Old Yeller. They have been loyal faithful servants who must now die. Shed a tear, shed a tear.